Get to Know Erika – Your Digital Marketing Specialist
Hi, I’m Erika — a passionate and detail-oriented digital marketing specialist with a love for creative strategy and meaningful connections. This page is your glimpse into who I am, what drives me, and how I blend data, design, and storytelling to deliver impactful marketing solutions.
From Smiles to Stampede Strides
I was born and raised in Bacolod City, fondly known as the City of Smiles, in the Philippines. In 2017, I traveled to Canada for my cousin’s wedding, and it was during that visit that I fell in love with the charm and vibrancy of Calgary. That experience stayed with me, and in 2023, I made the exciting decision to return—not just to revisit a place I loved, but also to pursue my education and grow both personally and professionally.
Now based in Calgary, I’ve fully embraced the city’s spirit—from scenic mountain escapes to joining the excitement of the Calgary Stampede, where community, creativity, and cowboy boots come together in the most unforgettable way.
Beyond digital marketing, I’m a proud foodie, an adventurer at heart, and a natural storyteller. Whether I’m exploring new cuisines, hiking through the Rockies, or crafting digital narratives, I find joy in discovering and sharing life’s little moments.
Mission & Vision
Mission
To empower small and medium businesses in Calgary by providing creative, data-driven digital marketing solutions that elevate their brand, grow their online presence, and connect them with the right audience—authentically and effectively.
Vision
To become a trusted digital marketing partner for Calgary’s local business community—championing their growth through innovative strategies, personalized service, and a genuine passion for storytelling and design.
Core Values
Creating Styles Designed for Smiles
Rooted in the warmth of my hometown, Bacolod—the City of Smiles—these values reflect my mission to create marketing that not only looks good, but feels good for businesses, brands, and their audiences.
- Authenticity – I believe in honest, human-centered marketing that tells real stories and builds genuine connections.
- Creativity with Purpose – Every design choice and campaign is thoughtfully crafted to reflect the unique personality of each business.
- Empowerment – I aim to uplift small and medium businesses by giving them the tools, strategy, and confidence to thrive online.
- Community Impact – I’m passionate about supporting local—making a positive difference in Calgary’s growing business scene.
- Joyful Design – Marketing should make people smile. I bring positive energy and good vibes into every project I work on.
Where Strategy Meets Creativity: My Education
My journey as a digital marketer is grounded in both creative communication and strong business fundamentals.
I’m a proud graduate of the Integrated Marketing Communications diploma program at Bow Valley College here in Calgary. Through this program, I gained hands-on experience and foundational knowledge in branding, copywriting, data analytics, web design, digital media production, and integrated marketing strategy.
Before moving to Canada, I earned my Bachelor of Science in Business Administration from the University of St. La Salle in Bacolod City, Philippines. I specialized in Operations Management and Business Economics, where I sharpened my analytical thinking through research and case studies. One of my proudest academic moments was when my team’s thesis—“Employability of Lasallian Graduates vis-à-vis the Philippine Unemployment Rate”—was recognized as Best Thesis in our graduating batch.
From Business Roots to Marketing Routes: My Career
My professional path has been a blend of business, customer service, and marketing—each role building on the last to shape who I am as a marketer today. With a strong foundation in sales and communication, I’ve grown into a marketing professional with a passion for storytelling, strategy, and digital innovation.
Below is a timeline of my work experience, starting with my most recent role:
- 2025 – Present
Marketing and Social Media Coordinator at BioAro Inc. – Calgary, AB
Creating and managing digital content, campaigns, and brand messaging for a biotechnology company. - 2024 – 2025
International Admissions Representative at Bow Valley College – Calgary, AB
Supporting global student recruitment strategies, delivering presentations, and coordinating outreach. - 2023 – 2024
Prospective Student Representative at Bow Valley College – Calgary, AB
Engaging with potential students, answering inquiries, and promoting the college through events and social platforms. - 2011 – 2023
Sales Information Analyst at San Miguel Brewery Inc. – Philippines
Analyzing sales data, creating performance reports, and supporting the sales team with actionable insights. - 2011
Marketing Representative at Pharma Nutria Bacolod – Philippines
Promoting health products, developing client relationships, and executing local marketing initiatives.
Let’s Work Together
Have a project in mind or looking for a creative digital marketer to join your team? I’d love to connect.